AUDI triumphs in China without rings
- Published on 19/01/2026 7:02
- Modified on 19/01/2026 7:03
Without its famous rings, but with capital letters and an unprecedented style, Audi marks one of its greatest recent successes.
AUDI makes a major move in the Chinese automotive market. The E5 Sportback has just been named Car of the Year 2026 in China, a prestigious award given by a jury of specialized automotive journalists. A symbolic success for AUDI, the Chinese brand of the German Group, deliberately written in uppercase letters and without the famous rings, confirming the relevance of the German automaker’s strategy in the world’s largest automotive market.
Launched at the end of 2024, AUDI is a specifically designed entity for China, resulting from the collaboration between Audi and SAIC. It aims at a new generation of premium customers who are younger, ultra-connected, and attentive to digital integration as much as to performance. With the E5 Sportback, AUDI combines the technological and dynamic DNA of Audi with a locally developed digital ecosystem, catering to Chinese needs in connectivity and smart services.
A masterstroke
The first model of the brand, the E5 Sportback is a 100% electric fastback with sporty proportions. It offers up to 579 kW of power, a maximum claimed range of 770 km, and an acceleration from 0 to 100 km/h in 3.4 seconds depending on the configurations. Four powertrains are available, either in rear-wheel drive or with quattro transmission, to cover a wide spectrum of premium usages. The model is based on the new Advanced Digitized Platform (ADP), designed to integrate next-generation connectivity features and comprehensive remote software updates.
Beyond performance, the recognition of the E5 Sportback rests on several key pillars: an exclusive design unique to the AUDI brand, perceived premium quality, precise road handling inherited from Audi’s expertise, and a high level of safety, with advanced driver assistance systems offered as standard.
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Already awarded several prizes since its launch, the AUDI E5 Sportback confirms, with this title of Car of the Year 2026 in China, AUDI’s rapid ascent in the segment of premium electric vehicles in China. A major strategic success for the Audi Group, without rings, but with a clearly stated ambition.
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This page is translated from the original post "AUDI triomphe en Chine sans anneaux" in French.
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