With facts and figures, Porsche proves it is successfully making its electric turn
This page is translated from the original post "Chiffres à l’appui, Porsche prouve réussir son virage électrique" in French.
- 13/01/2024 9:42
With a 17% increase in its electric Taycan sales in 2023, Porsche is successfully opening up to electric vehicles.
Silently, electric cars are nibbling away market share from Porsche. While some traditionalists believe only the flat 6 engine (despite the low sales volume of the 911) matters, we can only judge by the numbers. Numbers that rarely deceive.
Thus, in 2023, Porsche Taycan— currently the only 100% electric model in the lineup—saw its sales jump 17% compared to 2022. In volume terms, this represents 40,629 cars. This allows Porsche to reach an annual production of 320,221 vehicles across all models.
Clearly, the German manufacturer’s SUVs dominate the top spots in the sales rankings. With 87,000 units sold each, the Cayenne and Macan continue to perform well. The Macan, which will be renewed in 2024, will feature an electric version even more efficient than the Taycan. Electric vehicle sales are expected to soar this year thanks to this more affordable model.
A bit further into the decade (2025 or 2026), the 718 Boxster convertible should also go electric.
READ ALSO: The Porsche Taycan Turbo GT corrects Tesla Model S at Nürburg
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