Pierre Niney and Pierre Gasly unveil a unique Alpine Lacoste!

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Alpine A290 Lacoste

Alpine and Lacoste unveil a unique 100% French collaboration around a one-of-a-kind A290 Rallye and a capsule collection.

Between the tennis courts and the rally specials, there was ultimately just a step that Alpine and Lacoste have joyfully crossed. The two tricolor brands unveil an original collaboration that brings together two French icons around a common vision: to combine performance, innovation, and elegance.

This alliance takes the form of a unique model named Beware of the Crocodile – Alpine Lacoste A290 Rallye, as well as a capsule collection blending clothing and accessories inspired by the worlds of motorsport and tennis. The two brands aim to highlight their respective heritages, inherited from René Lacoste and Jean Rédélé, two figures driven by the pursuit of performance and lightness.

A Bit of Lightness

Rather than a simple style exercise, this creation is based on the Alpine A290 Rallye, the most radical version of the electric sports city car developed for customer competition. Its design is distinguished by wider tracks, a large rear wing, a roof air intake, and numerous visible carbon elements. The whole retains a true sporting vocation while integrating Lacoste’s aesthetic codes.

The most striking detail can be found inside. The interior adopts a completely red ambiance, inspired by the tongue of the famous crocodile, while the “petit piqué” fabric from Lacoste polos adorns the seats and door panels. Designers even had fun hiding… 290 crocodiles in various elements of the vehicle.

The collaboration also features a short film titled The Test. Produced by Ninety Films, it brings together actor Pierre Niney, Lacoste ambassador, and Formula 1 driver Pierre Gasly, representing Alpine F1 and also an ambassador for the crocodile brand. The duo showcases this encounter between two worlds with a dose of humor.

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Finally, this operation is extended with a capsule collection composed of polos, t-shirts, technical pieces, and co-branded accessories. A way for Alpine and Lacoste to demonstrate that the spirit of competition can also be expressed away from the circuits, but always with style.

ALSO READ: The Alpine A110 electric unveiled this summer!

This page is translated from the original post "Pierre Niney et Pierre Gasly dévoilent une Alpine Lacoste unique !" in French.

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