After challenging Apple, Huawei targets Tesla!
This page is translated from the original post "Après avoir défié Apple, Huawei s’attaque à Tesla !" in French.
- 13/11/2023 10:24
Huawei has unveiled a new electric sedan designed according to its origins to compete with Elon Musk’s Teslas.
The Chinese tech giant announced this Thursday the opening of pre-order books for the Luxeed S7, its first sedan. Of course, Huawei has not built a car assembly line next to its smartphone factories. The car was developed in collaboration with Chinese automaker Chery. Its launch price in China is announced at 258,000 yuan, or €33,000 during the pre-sale phase. Regular sales will begin on November 28.
Don’t rush to Huawei France’s website; you won’t find this car, which to date is only available in Asian and American markets. However, the manufacturer does not rule out marketing its models in Europe, but taxes and customs fees could bring the price close to €50,000. Well within the range of a Tesla or an equivalent BYD, that’s convenient!
Although Huawei first made a name for itself as a giant in technology and telecommunications, the company has never hidden its ambition to make a splash in the automotive world. It launched its first electric vehicle in 2021. Named the Aito M5, it was neither manufactured nor designed by Huawei but by Seres. It was based on the Seres SF5, which Huawei has been selling in its stores since spring 2021. Huawei will revisit this initial foray, as in addition to the Chery-produced S7, the Aito M9, an electric SUV, is also in the pipeline, this time developed with Seres.
Richard Yu, project lead at Huawei, stated that the S7 would surpass “all Tesla models in all sectors of play.” Of course, this is ambitious, but making a contrary statement during a launch event would have been awkward! To stand out, the S7 can highlight its 800-volt platform, which should enable very fast charging. Since Tesla does not yet use this technology, the S7 will at least have an advantage over its American rival, as a 15-minute charge will provide a range of 400 kilometers!
The ultimate gimmick, the S7 makes a bold wink to female customers with an integrated makeup drawer, a mirror for quick touch-ups, and a compartment to store high heels when replaced by flat shoes for driving.
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