DS resurrects the Pallas

With Pallas, DS signs its new finishes of today with a name from yesterday synonymous with excellence.

Inspired by the Palace distinction awarded to the most luxurious five-star hotels, the name Pallas returns to DS Automobiles. A historic finish of the DS from yesteryear, it was introduced in 1964. Sixty years later, it makes a comeback with the same ambition: to embody French know-how.

This is Pallas!

Presented as a new version, the Pallas was at that time meant to satisfy the desires of the most demanding clientele. Marked by great attention to detail, it remains a reference signature of the historic DS. Fans of the chevron brand will immediately recognize a Pallas version by its specific accessories, but even today the debate is not settled as to which was the best of these two versions.

For its return to the lineup, Pallas retains its initial ambition, with a complete equipment perfectly suited to each segment of the different models. Future DS Pallas models will bear a specific badge, the motifs of which are inspired by decorative arts. DS wants this to reflect the historical axis of Paris aligning the Carrousel Arc de Triomphe, the Concorde Obelisk, the Arc de Triomphe, and the Défense Arch.

This new range will first be launched on DS 4 in April.