Can you guess what Lamborghini changed?

It’s small, but it’s all we see. It hadn’t changed in 20 years. It inspired the names of all Lamborghinis. Did you guess?

More than two decades after the last update, Lamborghini has renewed its historic bull logo. The redesign is meant to better reflect the brand’s “bold,” “unexpected,” and “authentic” values. It conveys a new message “Driving Humans Beyond,” a concept that can be translated as the intention to always go beyond limits, standards, and conventions.

This evolution is part of the vast transformation process called Direzione Cor Tauri, the strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonization. The aim is to create a strong pact with future generations, serving as inspiration and a model for innovation and sustainable progress. In this perspective, the House of Sant’Agata Bolognese is implementing changes that concern not only the cars but also the identity of the company as a whole, thus impacting the culture and values of the brand, which will also see a new expression in all visual aspects.

A new fighting bull to confront the rearing horse

The new logo, unveiled today and used across all of the company’s official channels, is redefined by a wider Lamborghini font than its predecessor and by colors that are both minimal and bold. Therefore, black and white are confirmed as the main shades, symbolizing the brand’s clear identity, while yellow, along with the introduction of gold, is used as an accent color. This revised version of the logo becomes an integral part of the identity and will be affixed to all future cars. Furthermore, the iconic bull at the center of the logo has undergone a major transformation and is separated from the classic shield to give it even more visibility. If you didn’t know yet, all Lamborghinis are named after fighting bulls.

Automobili Lamborghini looks to the future with this redesigned logo. This is a strategic change that complements the holistic change outlined by the Direzione Cor Tauri program, marking a new step in the positioning of the manufacturer.

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