BOTTEGAFUORISERIE, at your service!
- Published on 22/01/2026 17:35
Alfa Romeo and Maserati demonstrate in Paris that customization is becoming a central pillar of automotive luxury.
On the occasion of the first edition of Ultimate Supercar Garage, Alfa Romeo and Maserati unveil BOTTEGAFUORISERIE, a joint program dedicated to exclusive creations and bespoke customization. This initiative illustrates the increasing importance of “customization” divisions in the world of premium manufacturers, combining heritage, craftsmanship, and advanced technologies.
Four models are presented: Alfa Romeo 33 Stradale, Alfa Romeo Giulia Quadrifoglio Luna Rossa, Maserati MCXtrema, and Maserati GT2 Stradale. Each embodies the pillars of BOTTEGAFUORISERIE: limited series “few-off,” extensive customization, leveraging historical heritage, and Racing expertise. These creations highlight the brands’ ability to offer unique automobiles, at the crossroads of performance, design, and innovation.
In the spirit of the Ultimate Supercar Garage
Ultimate Supercar Garage, taking place from January 29 to February 1, 2026, at Paris Expo Porte de Versailles, provides a privileged showcase for contemporary supercars and high-end customization projects. In this context, BOTTEGAFUORISERIE translates the vision of the Italian brands: to design vehicles where exclusivity and creativity become standards, beyond mere automobile production.
The 33 Stradale revisits the iconic model of the 1960s and the competition models Tipo 33, blending stylistic heritage with contemporary technical solutions. The Giulia Quadrifoglio Luna Rossa transposes precision and performance from high-level sailing into the automotive world through its partnership with Luna Rossa. For Maserati, the MCXtrema, limited to 62 units, targets drivers seeking thrills on the track, while the GT2 Stradale combines GT2 performance and road usage for an experience accessible to demanding enthusiasts.
You might be interestedin this article:
With BOTTEGAFUORISERIE, Alfa Romeo and Maserati confirm that customization has become a strategic lever in the premium automotive industry, capable of transforming each vehicle into a masterpiece.
ALSO READ: 300 km/h and 520 hp for the Alfa Romeo Giulia Luna Rossa!
This page is translated from the original post "BOTTEGAFUORISERIE, à vos souhaits !" in French.
We also suggestthese articles:
Also read
