BMW Chases Toyota in a Special Global Ranking
- Published on 28/01/2026 15:21
According to the latest annual report from Compare the Market, BMW is significantly narrowing the gap with Toyota in online car searches.
According to the eighth edition of the Most Searched Car Brands report published by Compare the Market, the global hierarchy of the most searched car brands is evolving significantly in 2025. While Toyota retains the top spot, its lead is shrinking against spectacular growth from BMW, which is now firmly in second place.
Toyota remains the most searched car brand in 57 countries, a decrease from 64 countries in 2023 and 2024, and 69 countries recorded in 2022. This gradual erosion illustrates a rebalancing of global interest, even though the Japanese manufacturer continues to dominate vast regions where reliability, longevity, and ease of maintenance remain major criteria. Africa, Asia, South America, the Middle East, and Oceania remain strongholds for Toyota.
BMW is advancing, Toyota is holding firm
Meanwhile, BMW continues a steady and notable ascent. After being the most searched brand in 26 countries in 2023, then 30 in 2024, the Bavarian manufacturer reaches 46 countries in 2025, which is only 11 fewer than Toyota. BMW is particularly strong in Central and Eastern Europe, as well as in several Asian markets, reflecting an increasing appeal of its premium and technological image.
This dynamic has the direct consequence of relegating Tesla to third place. The American brand is now only number one in 17 countries, down from 34 last year, although it retains strong visibility in Europe, as well as in the United States and China, two key markets.
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By accumulating podium appearances (first, second, and third places), Toyota totals 87 mentions, compared to 81 for BMW, confirming a reduced gap. This is a sign of increased competition and a changing global automotive landscape.
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This page is translated from the original post "BMW talonne Toyota dans un classement mondial particulier" in French.
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