BMW Returns to the Paris Motor Show

BMW’s return is very good news for the grand automotive event in Paris. Let’s hope it provides a breath of fresh air.

At a time when car shows are increasingly neglected by manufacturers for obvious cost reasons, this announcement from BMW arrives like a breath of fresh air. Beyond BMW, it’s an entire alliance of brands that will meet us at Porte de Versailles with BMW, MINI, and BMW Motorrad, the group’s two-wheel division. What about Rolls-Royce? The question doesn’t seem settled, but it would be surprising to see the luxury brand absent from the event for car enthusiasts.

The latest participations of the brand with the propeller at the Paris Motor Show have notably included the debut of concepts and vehicles such as the seventh-generation 3 Series (2018), the BMW Concept X2 (2016) announcing the production X2, the BMW i3 and i8 Roadster, the BMW Concept Active Tourer in 2012 (foreshadowing the brand’s first compact minivan), or further back, the MINI Cooper in 2000, heralding the revival of a brand whose success remains strong in France.

Follow Renault and BMW’s example, please!

After the confirmation of Renault’s presence, we can finally hope for a digne edition of the 2024 Paris Motor Show after the sad 2022 edition, when the show was limited to a Chinese car exhibition despite efforts worth noting by Renault and Stellantis.

Those who have had the joy of walking through the crowded halls of Hall 1, holding their parents’ hands, filled with cars more desirable than the next, can only rejoice at these positive prospects. It’s now time to bring our children there to explain the incredible revolution happening in the automotive world.