Aston Martin and Breitling: A Partnership Between Speed and Heritage

Aston Martin and Breitling officially announce a global partnership that strengthens the historical link between precision watchmaking and competitive automobiles.

Aston Martin has announced Breitling as its official watch partner as part of a multi-year global agreement, sealing the union of two iconic brands brought together by a shared culture of performance, design, and mechanical precision. This collaboration combines Aston Martin’s high-performance sports car realm with Breitling’s watchmaking expertise, two industries historically linked by timekeeping and the pursuit of technical excellence.

The partnership also extends to motorsports, with Breitling becoming the official watch of the Aston Martin Aramco Formula One™ Team. This sporting dimension emphasizes the strong link between watchmaking and motorsport, where timing precision plays a crucial role. From the first chronographs designed to measure speed to modern technologies used in Formula 1, watchmakers and car manufacturers have evolved in parallel, sharing a common obsession with performance and reliability.

Over a Century of Passion

This partnership is part of a shared history dating back to the early 20th century. In 1907, Léon Breitling developed a chronograph dedicated to measuring speed, while the early competition victories helped shape Aston Martin’s sports identity. In the 1960s, the two brands became symbols of innovation and elegance, illustrating the meeting of technology, style, and automotive culture.

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The collaboration will give rise to the first Aston Martin watch scheduled for the third quarter of 2026. This launch marks a new milestone in the merging of luxury watchmaking and competitive automobiles, two realms where precision, performance, and attention to detail remain inseparable.

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