The men who designed Alpine’s Renaissance
This page is translated from the original post "Les hommes qui ont dessiné la renaissance d’Alpine" in French.
- 18/04/2025 16:48
Alpine was born in July 1955 from the bold vision of a young entrepreneur passionate about cars, Jean Rédélé.
To celebrate its 70th anniversary, Alpine highlights its heritage and future through a special series in multiple episodes. The second chapter, revealed in March, focuses on design, a fundamental pillar of the brand. Laurens van den Acker, Chief Design Officer of Renault Group, and Antony Villain, VP of Alpine Design, share their vision of the stylistic inspirations that shaped the brand’s renaissance and upcoming projects, including models from the Dream Garage.
The two men welcomed us to the Alpine Studio in Guyancourt to dive into the “command” spirit that drives their teams. This mindset, deeply rooted in the history of the brand founded by Jean Rédélé in 1955, now aligns with the ambition to leverage opportunities presented by the transition to electric mobility. They particularly discuss the Alpenglow concept car, a true declaration of stylistic intent for future models.
“I didn’t approach this brand with nostalgia. I approached it as a passionate enthusiast. Alpine is a fantastic brand with immense potential,” shares Antony Villain.
Since its inception, one emblematic element remains unchanged: its logo. The famous arrowed “A,” conceived by Philippe Charles in the 1960s, perfectly embodies movement and speed. This timeless symbol spans the eras, reflecting Alpine’s ability to innovate while staying true to its roots.
The values of sportiness, innovation, and French craftsmanship that shaped Alpine’s identity are now expressed through bold designs and cutting-edge technologies. More than a celebration, these 70 years mark an important milestone in the pursuit of a sustainable and exciting future for the brand.
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