Alfa Romeo in the green… clover

As the arrival of the Milano, the brand’s first 100% electric SUV, becomes more imminent, Alfa Romeo continues its growth in France.

Alfa Romeo closes 2023 on positive results, with sales up by +26% and reaching 3,917 registrations, allowing it to remain in the top 10 of premium brands. In line with the 2023 strategy, this growth is largely based on the electrification of the brand.

These positive results are indeed supported by the sales of the brand’s first electrified vehicle, the Tonale, of which 43% of sales are made with the Plug-in Hybrid Q4 version.

The upscale trend benefits all models in the Alfa Romeo lineup and highlights the appeal of upper versions (Veloce + special editions Edizione Speciale on Tonale, Competizione on Giulia/Stelvio), which respectively account for 79% of sales mix on Tonale, 68% on Giulia, and 58% on Stelvio.

2023 also saw the cloverleaf brand reinvest in the custom car sector, with the 33 Stradale, a true showcase of the Italian brand’s craftsmanship in terms of style and driving experience.

Finally, in mid-December, the Italian manufacturer revealed the name of its next flagship, the MILANO, which will be officially unveiled in April. Alfa Romeo will thus have an expanded offer at the end of the year with the launch of its first 100% electric compact SUV. The Alfa Romeo MILANO will include a sporty option available from launch and will serve as an entry point into the Alfa Romeo world for all, whether they are Alfisti or not, who were waiting for the brand to return to the B segment.