120 years ago, an icon of automotive luxury was born

On March 15, 1906, the company Rolls-Royce Limited is officially registered, laying the foundation for automotive luxury.

On that day, Rolls-Royce Limited is officially created, founded by engineer Henry Royce and British entrepreneur Charles Rolls. One hundred and twenty years later, the name Rolls-Royce remains one of the most powerful symbols of automotive luxury.

The story actually begins two years earlier. In 1904, Charles Rolls, a mechanical enthusiast already involved in selling automobiles in London, meets Henry Royce, a self-taught engineer known for the quality of his machines. Impressed by the technical qualities of the first cars designed by Royce, Rolls quickly proposes a partnership: Royce focuses on design and manufacturing, while Rolls takes care of marketing.

A certain idea of the automobile

The first Rolls-Royce models appeared as early as 1904. Their level of finish and reliability quickly distinguished them in an automotive sector that was still very experimental at the beginning of the 20th century. The official creation of the company in March 1906 formalizes this collaboration and supports the growth of the young brand.

The reputation of Rolls-Royce truly began to take shape the following year with the presentation of the Rolls-Royce Silver Ghost. Tested over thousands of kilometers to demonstrate its robustness, this car quickly became a reference model. Its smooth operation and reliability earned it an exceptional reputation, with some observers describing it as “the best car in the world.”

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Over time, Rolls-Royce has established itself as an iconic brand in automotive luxury, associated with artisanal craftsmanship and extreme attention to detail. From grand limousines to contemporary models, the image of excellence cultivated by the brand remains intact. More than a century after its official creation, Rolls-Royce continues to embody an ideal of prestige and exclusivity in the global automotive industry.

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