The Smart #2 pretends to be Banksy!
- Published on 06/08/2026 7:25
Even before its official presentation, the upcoming Smart #2 is transforming the walls of the world’s major cities into an open-air art gallery.
There was a time when car manufacturers concealed their upcoming models under thick black tarps or psychedelic stickers. Smart has chosen a completely different approach. To build anticipation around its future #2, the brand prefers to bring out… the paint cans. Well, those belonging to the artists.
Berlin, Paris, Shanghai, Hong Kong, Buenos Aires, and Melbourne are becoming the first stages of a global campaign where the electric city car is revealed in the form of gigantic murals. A strategy that might almost make Banksy seem like a specialist in automotive communication!
The wink is not insignificant. Since its origins, Smart claims an artistic share in its DNA, with the brand name deriving from the combination of Swatch, Mercedes-Benz, and Art. With this operation called Change of Perspectives, the manufacturer brings this creative fiber to the forefront.
In Paris, it’s the famous street artist Brusk who is tasked with making the capital’s walls vibrate with his explosions of color and movement effects. In Berlin, the murals are placed near the iconic East Side Gallery, while in Shanghai, Hong Kong, Buenos Aires, or Melbourne, local artists reinterpret the silhouette of the upcoming two-seater according to their own graphic universe.
Behind this campaign lies a very concrete objective: to make people wait until the official reveal scheduled for October 12, at the Paris Motor Show. Smart is thus providing the first hints about the design of this new generation, which promises to reconnect with the spirit of the Fortwo while fully embracing the electric era.
A rather clever way to create buzz about a car that no one has seen yet. At a time when car launches often resemble each other, Smart proves that a white wall can sometimes be more effective than a trade show stand. And, for once, the most beautiful “leaks” are perfectly… official.
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This page is translated from the original post "La Smart #2 se prend pour Banksy !" in French.
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