Alpine is blue like a coffee

Alpine launches the second edition of its Blue Tour starting May 15, 2026, with new urban stops and test drives of the A290, A390, and A110 models.

Alpine is at it again! After the success of the first edition, the brand with the pointed A is relaunching its Blue Tour starting May 15, 2026. The idea? To introduce its cars in places where you might not expect them: right in the heart of cities, over a good coffee.

Because at Alpine, we don’t do things by halves. The concept is as clever as it is delightful: ephemeral Blue Cafés, set up in cozy and local spots, where you can chat, taste a Blue Latte or a White Chocolate Blue Café, admire brand items… and above all, head out for a test drive.

On the test drive menu

• The Alpine A390, the sporty fastback that adds spice to everyday life with its AATV system and all-wheel drive.
• The A290, the compact sporty city car that proves you can be electric, fun, and perfectly at ease in the city.
• And the A110, the pure and hard icon, before its production stops at the end of June.

In short, there’s plenty to go from smiling to outright laughter behind the wheel.

The Alpine Blue Tour Calendar

• May 15-16 → Colmar (Café Mokxa)
• May 22-23 → Auxerre (Cannelle, Vintage Café)
• May 29-30 → Les Sables-d’Olonne (Le Marly)
• June 5-6 → Brest (La Pam)
• June 19-20 → Rodez (Trinquons)
• June 26-27 → Besançon (Aime)
• July 3-4 → Chalon-sur-Saône (Haïka Coffee House)

Each stop lasts two days, in venues chosen for their good vibe. No need for suits or fuss: it’s accessible, friendly, and designed for the real world.

Want to experience it? Quickly reserve your slot on the dedicated site: bluetour.alpinecars.com

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Alpine isn’t just showing you its cars. It invites you to have a coffee… and leave with stars in your eyes. Blue, of course.

READ ALSO: Is gasoline too expensive? Drive an Alpine A290 GTS!