A new H for Honda
- Published on 14/01/2026 6:51
- Modified on 14/01/2026 6:55
Honda has unveiled its new “H Mark,” a refreshed symbol intended to represent its entire automotive activity.
This new design will be applied to its major electric and hybrid models starting in 2027, marking the beginning of a new era for Honda.
The implementation of this logo will not be limited to vehicles alone. Honda plans a gradual rollout across its dealerships, communications, and even motorsport activities. This initiative reflects the manufacturer’s desire to modernize its image while consolidating its commitment to innovation and sustainable mobility.
The focus is particularly on electrification and smart technologies, two key areas that currently define the transformation of the automotive industry. According to Honda, the new H brand embodies its ability to create “new value” for its customers, offering solutions tailored to the changing needs of drivers while enhancing the brand experience.
Change of pasture…
Introduced for the first time in 1963, the H Mark has undergone several design evolutions over the decades. This latest version, designed for next-generation vehicles like the Honda Series 0, symbolizes two outstretched hands, illustrating Honda’s commitment to expanding mobility possibilities around the world.
However, a change in visual identity is anything but trivial. Beyond marketing and communication research, the renewal of signage, advertising materials, and promotional vehicles costs millions of euros. Transitioning from one H to another raises legitimate questions about whether the investment is worthwhile, especially since the public is already significantly familiar with the historical logo. The beneficial evolution of Citroën’s chevrons, Renault’s diamond, or Peugeot’s lion seems to legitimize this initiative by the Japanese manufacturer.
You might be interestedin this article:
Nevertheless, Honda is betting on this effort to assert its modernity and transformation strategy. The manufacturer hopes that this visual symbol, often vibrant, will enhance its presence in the electrified vehicle market and serve as a marker of its ability to blend technological innovation with tradition.
READ ALSO: What does the HRC logo do on Sony’s Afeela?
This page is translated from the original post "Un nouveau H pour Honda" in French.
We also suggestthese articles:
Also read
