Tesla enriches its shareholders even as sales decline!
- Published on 25/12/2025 10:02
- Modified on 25/12/2025 10:03
Despite the drop in Tesla car sales, particularly in Europe, Tesla’s stock has soared on the stock market for the past six months.
For several quarters, Tesla has been navigating through a turbulent business environment. Sales of electric vehicles are declining in several key markets, starting with Europe, where the American brand is facing the strong emergence of Chinese manufacturers and the normalization of demand. Successive price cuts have supported volumes, but they have also eroded the margins that were once touted as one of the company’s major strengths.
In a typical context, these signals would have alerted the markets. However, the exact opposite is happening. For the past six months, Tesla’s stock price has risen by about 48%, defying purely automotive logic. For investors, the decline in sales is no longer a central issue. It has been relegated to the background, almost viewed as a necessary evil.
Why such indifference? Because Tesla is no longer really seen as just a car manufacturer. On the stock market, the company is primarily valued as a technology player, capable of transforming mobility through artificial intelligence, autonomous driving, and robotaxis. Every statement from Elon Musk about the future of Full Self-Driving or autonomous fleets is enough to rekindle enthusiasm, even though regulatory and technical obstacles remain numerous.
Tesla is a unique case
This narrative appeals to Wall Street, even if it means turning a blind eye to the present. While traditional manufacturers are judged on their sales, market shares, and immediate profitability, Tesla gets a special treatment. The market is betting on tomorrow, without dwelling too much on today.
But this bet is not without risk. Competition is intensifying, regulations are tightening, and the timeline for fully autonomous driving remains unclear. In the meantime, Tesla remains dependent on its car sales, which still fund most of its future ambitions.
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The contrast is striking: on one side, a commercial reality under pressure; on the other, a Tesla stock soaring. A situation that perfectly summarizes the Tesla paradox, between real difficulties and promises that continue to inspire investors’ dreams.
READ ALSO: Tesla avoided bankruptcy on Christmas Eve
This page is translated from the original post "Tesla enrichit ses actionnaires quand ses ventes baissent !" in French.
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