Alpine sketches out the A110 electric
Alpine unveils an anniversary film that links its sporting heritage with its future ambitions, notably focused on electrification.
This production features the brand’s executives, several iconic figures from the sport, and introduces the latest evolution of the thermal A110: the A110 R Ultime.
Presented by Philippe Krief, CEO of Alpine, the A110 R Ultime is described as the culmination of the second generation of the iconic model. Designed as a “grand finale,” it pays tribute to the brand’s historical philosophy – lightness, precision, and driving pleasure – while marking the end of a cycle. Without revealing technical details, Philippe Krief uses this segment to discuss the future, confirming that major announcements regarding the third generation of the A110 will be made during the first half of 2026.
The film also gives a voice to Pierre Gasly, driver of the BWT Alpine Formula One Team, who shares his vision of performance on the road during the electric transition. The driver emphasizes the balance sought between comfort, driving precision, and sensations close to competition. He also confirms having placed an order for the Alpine A390, the brand’s future electric model, illustrating Alpine’s commitment to translating its sporting DNA into the era of zero emissions.
Alpine and electricity: return to Rally
Another highlight of the video is the mention of the A290 Rally project. Developed at the Alpine Hypertech center in Viry-Châtillon, this electric competition version echoes the 1970s Renault 5 Alpine Group 2. Axel Plasse, vice president of Hypertech Alpine, expresses his personal attachment to the project and his hope for the electric vehicle to become permanently established in the landscape of motorsport.
The presence of Zinedine Zidane, invited to take the wheel during a slalom alongside Pierre Gasly, further enhances the symbolic dimension of the film, blending heritage and modernity.
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By concluding its anniversary year with this visual manifesto, Alpine asserts a clear strategy: to preserve a strong sporting heritage while actively preparing for its electric transformation, both on the road and in competition.
ALSO READ: Welcome aboard the Alpine A390
This page is translated from the original post "Alpine esquisse l’A110 électrique" in French.
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