New Fiat 500 Hybrid: the strategy that overshadows electric
- Published on 21/11/2025 15:32
Fiat seems to have quietly given up on its ambitions for the electric 500, now relegated behind this new hybrid version.
With the presentation of the new Fiat 500 Hybrid, the Italian automaker opens a revealing chapter of its industrial strategy. The launch, organized in Turin from November 21 to 28, highlights a renewed, modernized city car now refocused on a mild hybrid powertrain, even as the 100% electric version—despite being the flagship of Fiat’s ambitions in energy transition—no longer enjoys the same momentum. The repositioning is clear: the priority now goes to a more affordable technological solution, easier to produce, and aligned with a European demand tempered by the slowdown of electrification.
The best choice for the 500?
Produced in Mirafiori, the historic birthplace of the 500 since 1957, the new 500 Hybrid also illustrates a major industrial challenge. The brand announces a production start in mid-November, with a target of 5,000 units by the end of 2025. Eventually, the Turin plant could increase its annual volume by about 100,000 additional cars, confirming that this hybrid version is becoming the industrial backbone of Fiat in the A segment. In fact, the electric 500, produced on a different line since 2020, now seems relegated to a more secondary role.
The 500 Hybrid range is available in three body styles – sedan, convertible, and future 3+1 – and four trim proposals: POP, ICON, LA PRIMA, and the special launch series TORINO. Prices start at €19,400 including tax, a significantly more accessible positioning than that of the electric 500, further reinforcing the impression of a strategic refocus towards a more conventional offering.
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Thus, behind the discourse about Italian style and the heritage link with Mirafiori, the 500 Hybrid emerges as Fiat’s new priority, symbolizing a pragmatic transition where electric ambition yields to a solution deemed more realistic in light of current market constraints.
This page is translated from the original post "Nouvelle Fiat 500 Hybrid : la stratégie qui éclipse l’électrique" in French.
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