BOTTEGAFUORISERIE: Alfa Romeo and Maserati’s workshop of excellence

Alfa Romeo and Maserati combine their know-how within BOTTEGAFUORISERIE, a new centre of excellence dedicated to personalization, heritage and performance.

With BOTTEGAFUORISERIE, Alfa Romeo and Maserati are launching an ambitious creative centre in the expanded heart of the Italian Motor Valley, from Modena to Turin via Arese. Conceived as a true laboratory of excellence, this programme brings together craftsmanship, technological innovation and a performance culture to shape the most exclusive models of both brands.

Led by Cristiano Fiorio, BOTTEGAFUORISERIE aims to be a new standard-bearer of Italian automotive luxury. Its ambition: to offer a bespoke experience through four structuring pillars — Bottega, Fuoriserie, La Storia and Corse — all inspired by the rich heritage of Alfa Romeo and Maserati. This initiative, supported by the Fondazione Altagamma, encompasses the creation of unique models, the restoration of historic vehicles, continuous work on innovative materials and a development centre entirely dedicated to performance.

Two brands in search of an image

Within Bottega, teams of designers, engineers and craftsmen create the most iconic limited series, such as the Alfa Romeo 33 Stradale or the Maserati MCXtrema. Each project is born in Italy, in the Motor Valley, and is tailored to clients’ wishes to become a truly unique piece.

The Fuoriserie programme elevates personalization to an art. Clients receive full creative support, from concept definition to the realization of exclusive configurations, respecting the stylistic DNA of the brands while offering total freedom of expression.

With La Storia, BOTTEGAFUORISERIE is dedicated to preserving a century-old heritage: certified restorations, living archives, museums and Experience Centres such as the one in Arese or the Umberto Panini Collection in Modena.

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Finally, Corse embodies the spirit of competition. The expertise gained in motorsport feeds future supercars, exploring new solutions in engine, aerodynamics and chassis.

BOTTEGAFUORISERIE thus aims to become the new benchmark for bespoke automotive luxury, where tradition and innovation shape Italian excellence.

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