Alpine Also Ventures into Personalization
- Published on 09/11/2025 8:28
- Modified on 09/11/2025 8:33
Alpine’s initiative is timely but still timid compared to the “Bespoke” divisions of premium brands
Alpine takes a new step in its development with the launch of Atelier Alpine, a customization program inaugurated on the A290 electric compact model. A unique approach for the brand, which aims to offer its customers the possibility to stand out through exclusive liveries and finishes.
This initiative, inspired by the craftsmanship dear to the Dieppe-based brand, responds to a real demand from customers. But while the effort deserves praise, it remains measured compared to the boldness of the Bespoke divisions developed by premium manufacturers, from Rolls-Royce to Aston Martin, where customization has become a genuine source of creativity… and lucrative revenue!
A limited offer
For this first chapter, Alpine offers two options: the Signatures and the French Signature livery, directly drawn from the brand’s DNA. The Signatures come in red or blue, with a color animation that highlights the lines of the A290, from the roof to the diffuser. 19-inch Snowflakes glossy black wheels, matching brake calipers, and an exclusive floor mat complete the set, priced between €500 to €900 including tax depending on the version.
The French Signature, more symbolic, features a tricolored stripe running from the hood to the roof, a deliberate nod to Alpine’s French origins and its connection to the legendary A110. The triangular “Snowflakes” pattern, borrowed from racing, and the arrowed A logo on the roof finalize the composition (€450 including tax).
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At the same time, the brand introduces one-pedal driving across the entire A290 range thanks to the One Pedal function, proof that technology remains at the heart of the project.
Atelier Alpine, available online, thus opens a new path: one of measured customization, but hopefully one destined to flourish further.
ALSO TO READ: When Alpine challenges Porsche
This page is translated from the original post "Alpine se lance à son tour dans la personnalisation" in French.
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