Citroën AMI: 20,000 units sold already
This page is translated from the original post "Citroën AMI : déjà 20 000 exemplaires écoulés" in French.
- 22/04/2022 12:53
When the AMI was introduced, some people didn’t hide their skepticism. And yet, Citroën’s electric little car is selling well!
Having been on the market for now 2 years, Citroën is beginning to have enough perspective to assess the experience. And clearly, the idea wasn’t bad: with 20,000 registrations since its launch, the AMI is indeed a real success! In the year 2021 alone, Citroën sold 10,900 units, and 2022 is expected to be even better. In France, a market that alone accounted for 6,000 units last year, orders doubled in the first quarter of 2022.
Leased by Young People
You don’t need an in-depth customer study to see that the AMI appeals a lot to teenagers. Naturally coming from privileged backgrounds because even at €7,390 in the base version, the AMI remains a nice gift. If you see a Ferrari in front of a Citroën dealership, you can probably be sure it belongs to the parents of a future AMI customer!
By the way, it’s worth recalling that the AMI was a little cheaper at launch, with an entry price set at €6,990. In addition to the traditional purchase, Citroën still offers a rental scheme starting at €19.99/month. It may seem more tempting on paper, but keep in mind that the initial payment can rise to €3,500.
The AMI Is Doubling
The Stellantis group now wants to exploit the full potential of the concept by launching it under different brands. Opel already has its clone of the AMI, the Rocks-e. According to some rumors, Fiat will also have its own version, which will be considered a modern-day Topolino.
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