Maserati: An electric vehicle that sells you air?
This page is translated from the original post "Maserati : un véhicule électrique qui vous vend du vent ?" in French.
- 21/04/2023 18:06
Maserati unveils its new 100% electric model at the Shanghai Auto Show 2023, the Grecale Folgore to promote the brand’s electrification.
The Shanghai Auto Show has been a major success this year among automakers. Lexus, Porsche, Mercedes, and Maserati all revealed new vehicles planned for the Asian market this week.
With the goal of electrifying the brand by 2030, Maserati highlights its first luxury all-electric SUV: the Maserati Grecale Folgore. The Grecale is a strong and cold Mediterranean wind from the northeast that affects the island of Malta. The word “Folgore” is an Italian translation of the word lightning.
Folgore is the electric division of the Italian brand, at the heart of its strategy to offer electric models of all its vehicles by 2025 and to produce only 100% electric vehicles by 2030.
Therefore, the Trident has chosen its name well: the Lightning Wind.
The brand’s electrification strategy
Maserati is using the Shanghai Auto Show to refine its strategy to attract the Asian market through its new electric models. Thus, in a market of over 1.4 billion inhabitants, Maserati aims to offer Italian excellence and luxury to a new market.
So far, no technical details have been revealed about the Maserati Grecale Folgore’s performance on the website. However, it will have four doors and lines reminiscent of the GranTurismo Folgore, scheduled for 2023 on the roads.
The Grecale Folgore is part of the brand’s electrification plans according to its CEO Davide Grasso. “This is an important moment for the brand. We are present at auto shows around the world to celebrate the future: this is a new beginning for the brand”.
According to him, the Maserati Grecale Folgore represents the historic daring of the Trident brand. The brand’s success will therefore rely on its Italian identity, its ability to move with high-quality and exclusive products, and the magic of innovation.
Here are more images:
Also read: New Maserati GranTurismo Folgore, an electric fury!
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