Success or flop? The Volkswagen ID.Buzz has disappeared from the catalog
This page is translated from the original post "Succès ou flop ? Le Volkswagen ID.Buzz a disparu du catalogue" in French.
- 04/08/2023 9:04
The Volkswagen electric minivan has mysteriously vanished from the German catalog, remaining only available in Professional version.
It is sometimes said that managing abundance is more difficult than managing scarcity. In the case of the Volkswagen ID.Buzz, the mystery remains. Invisible on our roads despite its launch in 2022, one has to wonder if the German manufacturer has been overtaken by success… or if it didn’t believe in its product enough to restrict its production so heavily.
At the beginning of the year, concerns were growing about delivery delays: 18 months! One and a half years. Enough to dampen enthusiasm. Myth or reality? Since then, Volkswagen has expanded its range: sporty GTX, long chassis, camper van, cargo for professionals… and Pro version sold at tax-free prices. In this regard, there are no delivery issues…
Could Volkswagen’s strategy be to make its charming electric minivan – priced quite high with an entry price of 57,000 euros – primarily a utility vehicle? Would it favor certain markets over others, France possibly having already consumed its quota? Knowing that the ID.Buzz is not expected in the United States until 2024, it’s hard to believe that Uncle Sam’s country is currently absorbing the production. Unless the plan is to build stocks to better supply the US market in the coming months. The long chassis version is clearly intended primarily for the United States.
If the problem lies in production, then it needs to be addressed, because customer disappointment will be long-lasting, especially for such a costly vehicle that relies solely on its historical link to the legendary Kombi… which doesn’t share much else besides optional two-tone paint. It’s also no surprise that Tesla and Chinese manufacturers flooding the market perform so well when the brand misses the boat. Because to say that the ID.3, ID.4, and ID.5 are currently popular would be an overstatement.
If you’re interested in configuring a Volkswagen ID.Buzz Pro, you can do so here.
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