Piaggio and Neubauer Join Forces

To expand its presence in the fertile Francilian hub, Piaggio is forging a commercial partnership with the Neubauer Group.

Piaggio, a leader in urban mobility, and the Neubauer Group, a renowned player in automobile distribution, were meant to meet, unite, and thrive together. This sensible union primarily allows the Italian brand to increase its presence in Île-de-France with its two- and three-wheelers. The various brands of the iconic Italian group will be available for sale, including Aprilia, Moto Guzzi, Piaggio, and Vespa.

Piaggio follows in Ferrari’s footsteps

This is the first time the Neubauer Group is offering this type of vehicle to its customers. The family group is a key player in the four-wheel world, with brands such as Volkswagen, Jaguar, MINI, BMW, Land Rover, and FIAT in its portfolio. Neubauer is also the main distributor of Ferrari in France and opened, a year ago, the largest Ferrari dealership in the world in the 17th arrondissement of Paris.

This expansion enables the Piaggio group to strengthen its presence in the region with two dedicated Piaggio Group outlets: a dealership located in Chambourcy (78) and a flagship store set to open in Île-de-France by late 2023. Customers will be able to explore the latest models, such as the Vespa GTV, the Vespa in collaboration with Disney, the best-selling PIAGGIO MP3, the Aprilia RSV4, and the Moto Guzzi V100, as well as electric models.

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