The Bold Success of the Tesla Model Y, Best-Selling Champion
This page is translated from the original post "L’insolent succès de la Tesla Model Y, championne des ventes" in French.
- 26/09/2023 9:36
The Tesla Model Y has become the best-selling car in Europe during the first eight months of 2023.
On one side, there’s the media hype surrounding Tesla with its disruptive vehicles and its visionary and anti-conformist CEO Elon Musk. On the other side, there’s the reality of the numbers. Tesla has already sold 151,191 units of its Model Y in Europe since the start of the year, ahead of the Dacia Sandero with 148,080 units sold.
Tesla Success Story
The success of the Model Y, driven by an ideal pricing strategy and a highly positive image, continues to hold strong. Tesla Model Y sales remain robust in Europe because the car has found its customer base there. Preliminary sales data released by Dataforce show that Tesla sold a total of 19,725 cars in August. This represents a significant increase of 189% compared to the 6,817 units sold in August last year. It is also an upward trend compared to July 2023.
This places the Model Y ahead of the Dacia Sandero and the small Volkswagen T-Roc SUV, which ranks third with 138,302 units. The growth in Model Y sales can be compared to that of its competitors to better understand the incredible success of the model. When we talk about a growth of more than around 200% for Tesla, Sandero and T-Roc only manage to achieve 19.2% and 20.7% respectively.
Europe Go Electric
With purchase incentives such as the Eco Bonus and circulation restrictions for older vehicles, the European market has been favorable to fleet renewal, leading to increased sales. The Peugeot 208 was the only one among the 17 best-sellers to show a decrease in sales in 2023 with -6.7%. Not to worry too much, as the Sochaux brand is updating its lineup with a clear electric shift. Overall, sales of battery electric vehicles (BEVs) have increased significantly. In August, more BEVs were registered than diesel vehicles. Moreover, for the first time in history, battery-powered vehicles reached a market share of over 20%.
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