Hyundai Art Cars on a Ride Through Paris

Hyundai showcases its Art Cars in the City of Light to support Busan’s bid for the 2030 Universal Exposition.

After New York, New Delhi and Jakarta, 10 Hyundai Art Cars will cruise the streets of Paris, from the Louvre to the Eiffel Tower, to support the South Korean city of Busan’s bid to host the World Expo 2030.

Bright in colors

The Group will feature a fleet of Art Cars composed of several Hyundai IONIQ 5 and IONIQ 6 100% electric models. The cars are painted with vibrant graffiti featuring iconic images of Busan, such as seagulls, ocean waves, and the Gwangan Bridge, as well as the slogan “Busan is Ready”. They were created in collaboration with Korean graffiti artist “JAY FLOW”.

This parade of Art Cars will take place from October 9 to 15. The cars will be displayed around famous landmarks in Paris, such as the Eiffel Tower and the Louvre Museum.

Hyundai and Street Art in Motion

Hyundai also released over 80 pieces of content, including short videos and infographics for social media, aimed at promoting Busan as the ideal host city. Two series of promotional videos, created in collaboration with Busan citizens and foreign residents of Korea, notably reached over 100 million views worldwide three months after their launch in June.