Alpine Packs Its Bags in Morocco
This page is translated from the original post "Alpine pose ses valises au Maroc" in French.
- 20/10/2023 8:57
Alpine opens a new realm of possibilities with the launch of its iconic sports car A110 in Morocco.
Alpine, the sporty brand of Renault Group, announces its official entry into the Moroccan market. A first step for the brand with the A badge in the high-potential African continent. Estimated to have nearly 50 million vehicles on the road, the African market is a major challenge for European manufacturers but also a privileged target for new Chinese players. The sale of three models from the A110 range will begin on October 19 in two dealerships in Casablanca (M-Automotiv Bandoeng) and Marrakech (NCRA). These openings are part of the brand’s international expansion strategy and bring the total number of Alpine dealerships worldwide to 145.
After Japan, Singapore, and Israel, Morocco thus becomes the 4th country outside Europe where Alpine continues its international development, following Japan,
Three versions of the Alpine range on the Moroccan menu
A110, A110 GT, The Grand Tourer, and A110 S will join the two dealerships. These three versions each have their own identity. In their own way, they offer three different driving experiences that are yet authentically Alpine. Loyal to the principles of lightness and agility of the brand, they are powered by a 1.8-liter turbocharged four-cylinder engine coupled with a Getrag 7-speed dual-clutch automatic transmission.
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