The new Jeep Avenger hits the big screen

The new Jeep Avenger, the first all-electric Jeep model, is revealed in a four-episode web series.

Jeep was born over 80 years ago in the dark hours of World War II. A rich history that the brand aims to shape around four universal values: freedom, adventure, authenticity, and passion.

Unveiled a year ago at the Paris Motor Show, the new Jeep Avenger, the very first all-electric Jeep model, aims to reflect and amplify these values.

To showcase this vehicle, Jeep presents a new web series of four one-minute videos posted on YouTube. Each episode revolves around one of the four values and features personal anecdotes from four Italian protagonists.

The first episode takes viewers into the sky with Sandro Beni, exploring the meaning of freedom. As a parachutist, Sandro finds an indescribable sense of freedom in becoming one with his environment and feeling connected to nature.

The second episode focuses on adventure and is set in the captivating mountain environment of « Gole della Valserra » in Umbria. It features Szilvia Rados, a 44-year-old woman who loves exploring the beauty of nature. She explains her view of adventure, which can be compared to falling in love, as it quickens the heartbeat and provokes unique emotions.

One of Jeep’s most important values is undoubtedly authenticity, which finds its roots in a long tradition of pioneering 4×4 SUVs, allowing « the beauty of the idea to become reality », quoting Umberto Dattola, the designer involved in the third episode of the series. The 53-year-old man gives viewers an exclusive glimpse into his work by visiting his workshop, demonstrating his dedication to excellence and respect for nature.

Finally, viewers are taken to Rome to meet Francesca Santamaria, contemporary dancer and protagonist of the episode dedicated to Passion. She describes this value as « the driving force of everything », a viewpoint shared entirely by the Jeep brand.

READ ALSO: The Jeep Avenger Hybrid arrives in Europe