The Fiat 500e Becomes an American Star with Bono
This page is translated from the original post "La Fiat 500e fait sa star américaine avec Bono" in French.
- 20/12/2023 11:48
The Fiat 500e is Stellantis group’s first 100% electric model to be sold in North America.
It’s official. Fiat is electrifying North America in line with its mission for sustainable mobility. The brand officially introduced across the Atlantic the Fiat (500e)RED, the first step in deploying the 500e lineup for North America, through a “reveal” video featuring Olivier François, CEO of Fiat, and Bono, U2 singer and co-founder of ONE and (RED), to commemorate World AIDS Day on Friday, December 1st.
“Fiat is tackling 100% electric vehicles in a way only the Italian brand is capable of. Combining the ‘Dolce Vita’ spirit of an icon with a commitment to sustainable development and zero emissions,” said Olivier François, CEO of the Italian brand and Global CMO of Stellantis. “The 2024 500e is a modern, tech-savvy reinterpretation of a very popular classic, offering a range of safety features, while remaining fun to drive and true to its roots.”
The 500e will be available in Stellantis North America showrooms starting in the first quarter of 2024.
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