MINI in a MAXI dynamic
This page is translated from the original post "MINI dans une MAXI dynamique" in French.

In the ambitions of its parent company BMW, MINI has set a new sales record in France, with 28,187 registrations in 2023 (+9.9%).
While MINI ended 2022 with a record market share in the premium segment, the brand confirms the achievement with 28,187 units sold in 2023, even as the range enters its final year of its lifecycle. This figure places the manufacturer at a 1.6% market share. France is the fourth-largest global market for the brand and the second for electric sales.
Although it may not be the brand most expected in this segment given its prestigious history, MINI has navigated the shift to electrification perfectly. Electric and plug-in hybrid models account for 27% and 13% of sales respectively. This trend will be further strengthened throughout the year with the launch of new members of the MINI Family, including the Cooper Electric, the all-electric Countryman, and the all-new Aceman, which will complete the range in 2024. This trajectory can only reassure the brand in its goal of transitioning to 100% electric vehicles by the early 2030s.
The electrified models of BMW and MINI account for 42% of total sales in a market where electrified vehicle sales total 26%. Combined, these two brands sold 16,300 electric vehicles and 20,679 plug-in hybrids in France in 2023.
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