2024, an ambitious year for Audi France

For Audi France, the year 2023 closed on a positive note, with 49,803 units sold. The time has now come for major product launches.

Audi promises a 2024 rich in new releases, with the anticipated launch of flagship models such as the new A3, the A6 e-tron, and the Q6 e-tron.

Marc Ouayoun, head of Audi France, states clear ambitions “We will start to see the effects of the 2024 product plan in the second half of the year, which allows us to expect an increase in our sales and to aim for a clear target of 52,000 units in 2024, representing nearly 3% market share. Like our products, we will focus our efforts on the quality of the customer experience, both online and through our network. The ‘Audi Retail Experience’ project is close to my heart. We will offer our customers & prospects a new experience. Deployment has already begun, and we aim to reach 100% by the end of 2024. We are continuing our vision: inspiring consumers to choose our brand.”

Innovations and upcoming projects 
Audi plans significant initiatives in the coming years: direct sales (agency model), setting up battery repair centers, installing photovoltaic panels at dealerships, and a overhaul of showrooms within the framework of the Audi Retail Experience.

Towards accelerated electrification 
For now, the French division of the four-ring manufacturer starts the year with the Audi Q4 Design Edition, eligible for the bonus. A major model in the e-tron range, which was a resounding success at the end of the year and whose offer has been renewed, emphasizing the commitment toward increased electrification. In 2023, Audi achieved a significant milestone by delivering nearly 1.9 million vehicles worldwide, including 178,000 fully electric models, representing a 51% increase. In Europe, Audi increased deliveries by 20%, with a 30% growth in electric vehicle sales, with the Q4 e-tron remaining at the top of the list. Globally, Audi posted a growth of 17.4%, with strong demand in the United States and China, signaling an ambitious 2024.