Here is the new face of BMW

The BMW Vision Neue Klasse X provides a glimpse into the brand’s future production SUV, which will originate from the new Neue Klasse architecture.

The BMW Group presented a clear vision of its sedan future with the BMW Vision Neue Klasse at the 2023 IAA Mobility show in Munich. Its new Vision concept now illustrates how the brand envisions the future of the X family. The Neue Klasse X Vision signifies a lifestyle that is active and confident, combined with increased efficiency. It combines a sleek exterior design language with a bright and spacious interior. The innovative sound and visual effects, enabled by the latest generation of BMW iDrive, enhance the already very intuitive user digital experience.

The three pillars of the Neue Klasse—electric, digital, and circular—are expanded here to include a fourth dimension. The driving pleasure, which is inseparable from the brand, is elevated to a new level thanks to an innovative chassis control system specially developed for the Neue Klasse and the sixth generation of eDrive technology. Its sustainability concept also ensures more responsible manufacturing, operation, disassembly, and recycling.

The slightly raised sitting position ensures a safe driving experience. The redesigned steering wheel with multifunction buttons, the central screen—with intuitive tactile control functionality—coupled with BMW Panoramic Vision and advanced voice control via the BMW Intelligent Personal Assistant, provide simple and intuitive human-machine interaction interfaces. BMW Panoramic Vision projects key information across the entire width of the windshield. Future production models of the Neue Klasse will be equipped with an upgraded 3D head-up display system, never before seen on a BMW.

In the BMW Vision Neue Klasse X, the central screen is thoughtfully integrated into the dashboard, offering both front-seat passengers optimal access to all infotainment functions. The displayed colors are not only reflected in the ambient lighting but are also emitted through the illuminated textile surfaces of the dashboard.