Due to lack of a new car, Alpine enhances its customizations

Not easy to maintain the interest of your customers when, like Alpine, you have only one model in your catalog. Fortunately, it’s the amazing A110.

Launched in 2021, the customization program Atelier Alpine already offered customers who wished to enhance their A110 to their liking, through a choice of colors drawing from the brand’s history, a varied palette of wheels, brake calipers, and three liveries. The Atelier Alpine is expanding and offering new customization possibilities.

The palette of new Alpine collections includes Matte Tempest Blue, Matte Seismic Red, Matte Acid Green, and Matte Carbon Black, joining Matte Racing Blue and Matte Thunder Gray. Yes, matte is in vogue.

In the cabin, there are now Alcantara finishes in different colors: Gray, Red, Blue, and Orange. These are notably visible in the stitching of the steering wheel, the dashboard, the doors, the center console, and the floor mats, all matched to the center point of the steering wheel, the door strap (on R Turini), and the Sabelt seats.

Spectators at the 24 Hours of Le Mans will have the opportunity to exclusively discover the first models of the Atelier Alpine. Among the exclusive finishes unveiled, the A110 S in Matte Tempest Blue will be presented and displayed at the Constructors’ Village at the Circuit de la Sarthe.

The complete list of twenty-six new collections and the associated prices will be available for order starting in the third quarter, with deliveries expected by the end of 2024.

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