Cheaper MINIs thanks to a new sales model

All MINI, whether new or recently used, are now sold through the new agency model.

BMW, the parent company of MINI, is introducing its new agency model “The New Retail” for the brand in France starting October 1, 2024. This sales model has already begun in the first half of 2024 in 5 countries: Italy, Poland, Sweden, Norway, and Finland. It seems to be a success, as France and other European markets are following suit.

Specifically, the entire purchasing process is now digitalized. From the launch, you can choose between the classic route in one of the 138 MINI stores in France and the digital path on the brand’s website. Switching from one to the other remains seamless, thanks to an integrated end-to-end IT system.

With this major development of the sales model, the entire new range and the recent used MINI cars are now sold through the agency model, resulting in significant savings for customers! For example:

• MINI Cooper C now starting at 28,050 euros (-1,450 euros compared to the catalog price of 09/30),

• MINI Countryman E 100% electric now starting at 39,150 euros (-4,850 euros compared to the catalog price of 09/30), eco-bonus not deducted.

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