Fiat and Armani: the union of style and electric

Fiat unveils the Fiat 500e Giorgio Armani Collector’s Edition, an electric model combining Italian elegance and sustainable innovation.

Fiat continues its commitment to a more sustainable future with the launch of the Fiat 500e Giorgio Armani Collector’s Edition. This exceptional model, available in Europe and soon in other regions, embodies the perfect union of electrification and high fashion. It mixes sustainability with style, and does so well.

Revealed during the celebrations of Fiat’s 125th anniversary and the 90th anniversary of the famous designer Giorgio Armani, this car is a work of art on four wheels. Made in Turin at the Mirafiori plant, it combines the expertise of Fiat’s Centro Stile with Armani’s iconic elegance.

But it also comes at a cost, and not a small one. Hold on tight, the price of this collaboration is… €41,500! For an electric car of this size, that’s a staggering amount.

A refined design for a limited edition

The Fiat 500e Giorgio Armani is available in two exclusive colors: a dark micinalized green and a sophisticated ceramic Greige. This subtly refined color combination is highlighted by signature wheels displaying the Giorgio Armani logo. The vehicle’s interior features high-quality materials, including a laser-cut wooden dashboard and seats with traditional patterns.

Equipped with Full LED headlights, a high-end JBL sound system, and the latest driver assistance technology, this limited edition also boasts an impressive range of 320 km. It reinforces the idea that performance and elegance can sometimes coexist harmoniously in an electric car.

The advertising campaign “Ovation”, filmed in the desolate streets of Milan, showcases this car as a fashion icon. The slogan is beautifully crafted: “Don’t drive it, wear it”. At that price, it’s best not to let it languish in your garage anyway.

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