When DS Poses as CHANEL

The next 100% electric creation from DS Automobiles will be called N°8 and reveals the design of its dashboard.

At DS, we undoubtedly had a small thought for a famous perfume when naming this new 100% electric sedan. Marilyn Monroe helped make CHANEL N°5 a legend with a declaration that became legendary. In a 1952 interview with Life magazine, she was asked what she wore to sleep. She responded with a blend of spontaneity and glamour: “I wear nothing but a few drops of CHANEL N°5.”

This simple yet evocative phrase left a lasting impression and reinforced the sensual and timeless aura of this perfume. Later, CHANEL even used this anecdote in its advertising campaigns to strengthen the romantic and luxurious image of its flagship product. Weeks before unveiling its next flagship model, DS Automobiles introduces a new naming approach with the integration of “N°” (number). From now on, each vehicle will bear a visible badge at the front and the full name “DS Automobiles” inscribed in full at the rear. The first model to adopt this naming convention, the DS N°8, will position itself as the flagship of the range. The use of the number “8”, unprecedented for DS Automobiles, signals a clear shift towards electric powertrains.

Although the interior of the DS N°8 has not yet been fully revealed, the brand already provides a preview. Inspired by nautical design, the dashboard features clean lines with particular attention to the integration of lighting and the audio system into the door panels. Light plays a central role in highlighting this promising cabin.

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