MG reduces the MG4 to €21,990!

Unhappy with the end of the Ecological Bonus and the rise of customs fees, MG pushes the envelope with a huge discount!

MG dominated the electric market with the MG4 before the European Union decided to hit where it hurts most: the wallet. After declaring the MG4 ineligible for the Ecological Bonus because it is produced in China, the European Commission imposed prohibitive customs duties on all vehicles coming from China. A decision with serious consequences, with a tariff of over 35%!

MG did not delay in deciding to keep the prices of its vehicles in France stable. A bold choice, because it’s not just about absorbing a slight increase in taxes, but about taking on a significant additional cost. Since the measure was foreseeable, MG had prepared for it by importing大量 vehicles into Europe before the taxes came into effect. An effective maneuver, but it requires the financial and logistical capacity to stock thousands of cars awaiting sale, tying up capital.

This strategy goes against the traditional just-in-time management model, which advocates for production adjusted to demand to avoid excess stock. But sometimes, breaking established rules can pay off, especially in the face of such persistence. So here’s how you can find today in France 2023 MG4 models for only €21,990 thanks to an €8,000 MG electric bonus. Offering a discount more than twice the ecological bonus, this 100% electric hatchback boasts a price that will be impossible to censor. The Sino-British manufacturer is turning into Santa Claus.

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