Nissan launches the Ariya starting from €33,300!
This page is translated from the original post "Nissan brade l’Ariya à partir de 33 300 € !" in French.
- 22/12/2024 9:43
The plummeting prices of the Nissan Ariya electric vehicle continue without knowing where they will stop. Good news for the customer?
Nissan would be in “panic mode,” or even “desperate.” These words are not ours but those of the former Renault-Nissan group President, Carlos Ghosn, following the announced alliance project between Honda and Nissan at the end of 2024. This is a protective reaction against the threat of a hostile takeover by the Chinese electronics giant Foxconn (manufacturer of Apple’s iPhone), which aims to invest in electric cars.
Carlos Ghosn, who has been living in Lebanon since 2019 after a spectacular escape from Japan where he was imprisoned for financial misconduct (underreporting income at the Tokyo Stock Exchange, using company funds for personal expenses, and transferring personal financial losses onto Nissan), continues to claim his innocence and insists he is the victim of a political conspiracy. But his words towards Nissan have been even harsher: he believes the Japanese manufacturer is close to disappearance, deeming its sales performance in China and the United States disastrous… and he predicts the imminent disappearance of the European automotive landscape.
Hard to argue with the former executive who had based his strategy on the synergies between Nissan and Renault, whose skills were diverse. All of this has almost perished in 2024, and Nissan and Renault continue to disengage… which puts them at risk of each other.
Nevertheless, Nissan is suffering greatly in Europe, especially in France. So, there is no other solution but to continue with the massive discount policy, but are these discounts really relevant? The price of the Ariya SUV decreases month after month, yet we see fewer on the streets.
Today, its price is lower than ever: starting at 33,300 euros for the entry-level Engage version with the 63 kWh battery for 404 km of range. Overall, this is a truly extraordinary offer for a family vehicle perfect for everyday use. Especially when considering the fuel and maintenance savings afterward.
The equipment is very comprehensive, and the 218-horsepower engine is sufficient to take the kids to school or sports activities. 33,300 euros is now cheaper than a trendy city car like the Alpine A290 or the Mini Cooper, which are indeed more funky but frankly less practical in the “real” life.
Finally, it should be noted that the Nissan Ariya is not eligible for the ecological bonus.
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