Kia Syros, a real looker… of wood?

The South Korean manufacturer KIA has introduced a new small compact SUV with a very divisive look, the Syros, aimed at India.

The “smart” manufacturers have understood that to maintain their global positions, they must now target the Indian market. Skoda is a prime example in India with models exclusively dedicated to this market, featuring reinforced suspension and air conditioning to meet local challenges.

KIA is not falling behind and has just unveiled, on the eve of the holiday season, a new small thermal SUV with an attractive appearance, the Syros. Not to be pronounced “cirrhosis” in French… Strictly speaking, it’s a name referencing one of the Greek Cyclades islands. The idea is nice to evoke a breath of fresh air, but the Indian customer probably won’t understand it. Marketing and its sometimes strange logic…

Robust and affordable?

Aesthetically, it’s impossible to say that it is a KIA disconnected from the rest of the range. The design reflects current trends of the South Korean manufacturer, notably the front with LED headlights. The plastic wheel arches are a sign of robustness against India’s urban jungle, also enhancing the look. The 17-inch rims are fitted with high-profile tires to better absorb shocks and ensure comfort on roads still in poor condition.

Notably, the retractable door handles similar to premium cars, or the absence of an antenna. Small details that are crucial when targeting the Indian middle class market, which accounts for hundreds of millions of potential buyers.

Inside, all modern comforts are present, from GPS (via a 30-inch screen!) to the Harman Kardon audio system with 8 speakers, including a wireless smartphone charger, a panoramic roof, sliding and reclining rear seats, ambient lighting with 64 colors, and an electric driver’s seat.

In terms of safety, the KIA Syros features 6 airbags and 20 driver assistance systems to make every trip as safe as possible.

Economical Engine Options

There’s no point targeting the Indian market with fuel-hungry and polluting engines, as cities are already heavily congested. India might soon phase out traditional engines altogether, moving towards electric or hybrid vehicles, similarly to its Chinese rival.

Therefore, KIA has opted for a 1.0-liter turbo petrol engine producing 120 horsepower and a 1.5-liter turbo diesel engine with 116 horsepower, paired with manual or automatic transmissions. No all-wheel drive, only front-wheel drive models.

Finally, to be perfectly honest, this model aimed at a so-called “emerging” market could also be a hit in Europe. Worrying when you think about it?

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