Genesis officially joins the Kif Brigade!

This page is translated from the original post "Genesis intègre officiellement la Brigade du Kif !" in French.

Comment
X Gran Equator Concept

Genesis reinvent the concept of overlanding, autonomous land travel, with the stunning X Gran Equator Concept.

Genesis is truly the “small” brand on the rise. Hyundai’s premium subsidiary is preparing its debut at the 24 Hours of Le Mans, and to pass the time, it continues to showcase crazy concept cars. The latest, the X Gran Equator Concept unveiled today, combines refinement with an adventurous spirit with an eye-catching design. Built for modern explorers, it embodies a balance between off-road performance and sophisticated luxury. This concept will be previewed at the 2025 New York International Auto Show, which opens to the public on April 18.

Inspired by “Equator” (and not Ecuador, Sash!), an Arabian steed symbolizing endurance and refined power, this vehicle perfectly illustrates Genesis’s “athletic elegance” philosophy. Luc Donckerwolke, Genesis’s chief creative officer, states: “The X Gran Equator Concept blends exploration and comfort, off-road capability and luxury design.”

A Truly Beautiful Concept Car

This first adventure concept from Genesis challenges SUV conventions with a sleek silhouette and bold off-road elements. Its long hood, widened wheel arches, and 24-inch beadlock wheels reflect a rugged confidence, while clean lines and uncluttered surfaces showcase minimalist design. Geometric auxiliary lights and the dual-opening tailgate, emblematic of Genesis, add practicality and distinctive style.

The interior combines linear architecture with modern technology. The minimalist dashboard directs the driver’s focus, while circular gauges inspired by vintage cameras add an analog touch. Rotating seats and modular storage spaces enhance practicality and comfort.

With this concept, Genesis explores new lifestyle horizons. Although production of the X Gran Equator is not confirmed, it signals a future where elegance and versatility coexist harmoniously. A bold new chapter in the brand’s history… eagerly awaiting the next one!

READ ALSO: Genesis revisits “Black is Black”

We also suggestthese articles:

Electric Car

We dream of seeing this Mercedes CLA on the road!

Recent articles