With an €86,350 discount, the BMW i7 sets a record!
This page is translated from the original post "Avec 86 350 euros de remise, la BMW i7 bat un record !" in French.
- 30/07/2025 11:58
The large electric limousine BMW i7 struggles to sell. To the point that dealers are no longer hesitant to drastically undercut prices.
It’s not easy to change mentalities. Yet, for city cars that cover only a few kilometers daily, switching to electric should have been obvious. In Europe, the Middle East, the United States, and Asia. But that’s not the case.
Nevertheless, don’t throw the baby out with the bathwater. The BMW i7, with its highly divisive design, has never truly found its audience. Honestly, the Bavarian brand tried to distinguish itself from the market’s historical benchmark, the Mercedes S-Class, by going for a modern look. And nothing works.
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Up to 44% discount!
The BMW i7 was mainly designed to appeal to the Chinese market with exaggerated styling cues. We’re talking about the massive grill, reminiscent of beans, which would have struggled to be even bigger. This grill, for an electric car, serves no purpose other than aesthetic.
The gamble failed, and in France, you can now find new units sold at heavily discounted prices. Like this unit valued at 194,850 euros at the catalog and marked down by 44%. That’s a direct saving of 86,350 euros!
Imagine what you could do with 86,350 euros not spent on buying a car! Such a limousine, whose comfort is universally praised, becomes extremely “affordable” once repositioned at 108,500 euros.
It’s even less expensive than a Tesla Model S, which is less sophisticated and comfortable. Because this BMW i7, here in its Xdrive 60 version, features a 102 kWh battery, 544 horsepower, and 745 Nm of torque, which are more than sufficient. The transmission is, of course, all-wheel drive.
Range reaches 624 km in mixed-cycle testing. The only downside is the charging speed of “only” 195 kW for an 80% charge in 34 minutes.
As for features, the list is so long it is almost impossible to reproduce…
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