Has the final call sounded for Tesla in Norway and Sweden?

This page is translated from the original post "L’hallali a-t-elle sonné pour Tesla en Norvège et en Suède ?" in French.

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Tesla occasion

In January 2025, Tesla‘s sales truly collapsed in Sweden and Norway, countries where Musk’s political interference is rejected.

No conspiracy theories or anticipation effects for the new Tesla Model Y. No, we are not talking here about actual registrations in January 2025, but rather about the signed orders from the American manufacturer in Sweden and Norway, two countries that are very advanced in the switch to electric vehicles.

The blow is unprecedented: -44% sales in Sweden compared to January 2024, -38% in Norway. A survey conducted by the Novus institute in Sweden shows a collapse in Tesla’s popularity rating, with only 11% positive opinion, against 67% negative opinion (22% undecided).

Very Democratic Countries

More surprisingly, the strong performance of car sales in these two countries during the same month of January 2025 reinforces the idea that Tesla is deliberately overlooked by buyers: +14% in Sweden, +82% in Norway! So much so that Tesla’s market shares in these two Nordic countries shrank respectively from 4.2% to 2.1% in Sweden… and from 21.7% to 7.4% in Norway.

A frightening commercial crash and hundreds of lost sales for Tesla. Without any real direct consequence, Tesla’s stock was down more than 6% on the New York Stock Exchange on Monday, February 3, amidst rising customs tariffs with Canada, China, and Mexico.

And if Elon Musk’s dangerous game, which fuels hatred and spreads disgusting ideas, truly puts Tesla at risk? What will be the shareholders’ reaction to the brand’s vandalism by the richest (and subsidized) man in the world? The coming weeks will be rich in lessons.

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