€40,500 for the Fiat 500 Giorgio Armani: Luxury or Madness?
This page is translated from the original post "40 500 € pour la Fiat 500 Giorgio Armani : luxe ou folie ?" in French.
- 11/03/2025 16:30
Fiat introduces the 500e Giorgio Armani, a limited edition meant to marry electrification and haute couture, but at what cost!
Unveiled for Fiat’s 125th anniversary and Giorgio Armani’s 90th birthday, this compact electric city car positions itself as a rolling work of art. But with a price of €40,500, the luxury choice here seems to cross the limits of reasonableness.
Elegant design, but at what price?
This special series is distinguished by two exclusive shades: a deep metallic green and a sophisticated “Greige” ceramic. The wheels proudly display Armani’s logo, and the interior features a laser-engraved wood dashboard, complemented by seats with refined patterns.
On the equipment side, the 500e Armani does not disappoint: full LED headlights, premium JBL audio system, and state-of-the-art driving aids. With a range of 320 km, it limits itself to what it does very well—cruising upscale neighborhoods stylishly without aiming to set distance records on a single charge.
To promote this edition, Fiat launched the “Ovation” campaign, shot in the deserted streets of Milan, with the bold slogan: “Don’t drive it, wear it”. However, at this price, even with the Giorgio Armani brand, it’s hard to justify such a staggering sum for a city car. If the aim is to make it a haute couture piece, why not auction it off as a one-of-a-kind dress?
Fiat pays homage to Armani by combining style and innovation, but this crazy price risks deterring even the biggest luxury automobile enthusiasts. One question remains: for a limited series, where does luxury end, and where does excess begin?
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