Tesla is looking for a new name!

Following a negative opinion from the American patent office, Tesla may have to rename its Robotaxi / Cybercab

The U.S. Patent and Trademark Office (USPTO) has rejected Tesla’s trademark applications for the names “Robotaxi” and “Cybercab,” considering them too generic. However, Tesla has a three-month period to provide convincing arguments; otherwise, the applications will be permanently abandoned.

The dream of an autonomous Tesla fleet transporting passengers while their owners go about their activities has been discussed for years. Yet, this vision has never materialized. Now, this administrative rejection could further delay this ambitious project.

The American art of splitting hairs

According to the USPTO, the term “Robotaxi” is strangely too specific to designate a vehicle, instead expressing a function or a characteristic of the services offered. The name “Cybercab” was also rejected, notably due to its similarity to existing brands, which could cause confusion among consumers. The USPTO even pointed out the use of the prefix “Cyber” by several companies offering products for the Cybertruck. With its Cyberster and upcoming Cyber X, MG must be quietly laughing…

Tesla can still try to convince the USPTO that these names are inseparable from its brand image, an argument that might gain relevance over time. However, the company must act quickly: the final decision is expected after the three-month period, which surpasses the planned launch date in June.

This rejection poses another obstacle for Tesla, often accused of not keeping its promises, but this time there’s little it can do! One thing is certain: the battle over the names is just beginning.

READ ALSO: The Tesla Robotaxi is already on the road!