This electric Nissan has an impressive start!

The Nissan N7 electric sedan has already recorded over 17,000 orders in a month in a highly competitive Chinese market.

In an extremely competitive Chinese electric vehicle market, the new Nissan N7 electric sedan is off to a strong start with 17,215 orders during its first month on sale. Produced by the Dongfeng Nissan joint venture, the N7 was launched on April 27, 2025, with the first deliveries beginning in mid-May.

A key model in the new “Re:Nissan” strategy, the N7 is the first of a series of nine electrified vehicles (EVs) that Nissan plans to launch in China by summer 2027. This vehicle is aimed primarily at young urban families, featuring a sleek design, a comfort-focused interior, and a range of up to 635 km depending on the chosen battery (58 or 73 kWh).

On the technology side, the N7 integrates an advanced driving assistance system called “Navigate on Autopilot“, developed in collaboration with Momenta, a Chinese company specializing in autonomous driving. The cabin also offers smart-adjust seating, based on sensors and a posture-adaptive algorithm.

Price, a key element to any success

The N7 is available in three trim levels (Air, Pro, and Max), with prices ranging from 17,000 to 20,000 euros. This pricing strategy aims to attract a younger audience who value equipment/features relative to price. According to Nissan, 70% of the first buyers of the model had never owned a Nissan vehicle before.

To support the launch, Dongfeng Nissan has strengthened its sales network dedicated to NEVs with over 100 distribution centers and 500 ordering points across China. A feature-rich mobile app now allows users to track maintenance operations and connect with a community of users.

This strong commercial start raises a strategic question for the brand: can this model and its formula find a place in the European market? Nissan has not yet confirmed a European launch for the N7, but the company has announced its intention to export it. If this strategy materializes, the N7 could become a lever to revitalize the brand in certain European markets that are losing momentum.

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