The Tesla Model 3 is half the price in a declining market!
This page is translated from the original post "La Tesla Model 3 deux fois moins chère sur un marché en berne !" in French.
- 18/08/2025 12:21
In less than 12 months, Tesla has halved its monthly payments in the UK. Could France follow suit?
In the UK, motorists can now lease a Tesla for just over half the price they were paying a year ago. According to The Times, Elon Musk’s electric vehicle manufacturer was forced to offer discounts of up to 40% to leasing companies to move its cars. This dramatic drop comes as Tesla’s sales plummet in the country.
In July 2025, Tesla sold only 987 vehicles in the UK, a decline of 60% compared to the previous year, according to the Society of Motor Manufacturers and Traders (SMMT). The drop particularly affects the Model 3, Tesla’s most popular car, and is attributed to the arrival of Chinese competitors in the European market, a lack of storage space for vehicles, and controversies surrounding Elon Musk.
Tesla must reboot its strategy in Europe
To boost sales, Tesla has drastically reduced leasing payments. Now, a Tesla Model 3 can be leased with no down payment for only £252 per month (about €285) on a 36-month contract, compared to £600 to £700 a year ago (€680 to €795). Even though the official selling price has not changed, Tesla is also widely offering zero-interest financing, which means a direct discount of €7,000 over three years for a vehicle priced at €45,000 compared to usual rates.
And France? The manufacturer is already offering a “Tesla Bonus” of €3,100 on the Model 3, as well as complicated yet attractive financing offers. These measures show that Tesla is adapting its strategy according to the markets, but the sudden drop in British sales could prompt the company to take even further steps if Chinese competition continues to advance.
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This aggressive policy highlights the pressure Tesla is facing in Europe: maintaining its market share against an increasing number of competitors while managing an image periodically weakened by controversies. French consumers could benefit from even more favorable conditions in the months to come.
In summary, in the UK, Tesla is reducing its monthly payments like never before. Could France follow the same path? With discounts already reaching several thousand euros, the future of Tesla’s offers in the French market will be closely watched.
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