What could be better than a Bugatti watch at the price… of a Bugatti?
This page is translated from the original post "Quoi de mieux qu’une montre Bugatti au prix… d’une Bugatti ?" in French.
- 22/08/2025 15:34
When one thinks of Bugatti, they first imagine exceptional hypercars, with sculpted lines and performances that defy reason.
But Bugatti is also a way of life, and for those who already have the keys to a Tourbillon in their garage, why not wear the ultimate accessory on their wrist: a Bugatti Tourbillon watch signed by Jacob & Co.
The watch bears the same name as the car and, in its spirit, perfectly reflects it. Design, mechanics, obsession with detail, it’s all there. The case takes aesthetic codes from the car, while the movement is inspired directly by the V16 engine. Under the sapphire glass, sixteen tiny titanium pistons move just like on a miniature mechanical block, ready to hypnotize their owner with a simple press of a button. It is easier to understand why Jacob & Co. refers to it as a “motor timepiece”.
Bugatti becomes a universe of luxury
If the “classic” version of a Jacob & Co. watch is not exactly a cheap toy, the New York house has decided to go even further. The blue or black titanium Bugatti Tourbillon, already overpriced, seems almost modest next to the Rose gold finish that will surely turn heads and heat up the credit card, but is that really enough? With the Bugatti Tourbillon Baguette, there’s no question of discretion or reason: 17 carats of diamonds, an 18-carat white gold case, and an invisible setting technique that makes the stones appear to float on the surface. To top it all off, 18 rubies reminiscent of the taillights of the hypercar. A mechanical jewel, in every sense of the word.
So of course, some will raise their eyebrows at the mere mention of a watch costing as much as a Bugatti. But after all, when one can afford a hypercar from Molsheim, matching their dashboard to their wrist becomes almost a given. It’s even the finishing touch, the chic detail that says it all without needing to speak.
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With only 18 copies of the Baguette version, this watch is as rare as a free parking spot in front of the Place Vendôme, and in the end, that might be the point. Driving a Bugatti and wearing a Bugatti, like a silent declaration of luxury that knows no limits.
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