New Peugeot 308: First Photos and Technical Specifications
This page is translated from the original post "Nouvelle Peugeot 308 : premières photos et fiche technique" in French.
- 26/08/2025 13:12
For nearly twenty years, the Peugeot 308 has established itself as one of the references in the European compact segment.
Launched in 2007 to succeed the 307, the first generation already displayed the ambition to place the lion brand at the top, with a bold design and a diverse offering ranging from a simple diesel to sporty GTi models. The second generation, launched in 2013, marked a turning point. Lighter and more modern, it won over both the press and the public, even winning the prestigious title of Car of the Year 2014. It particularly allowed Peugeot to win back customers who had gradually drifted away in the face of German and Japanese competition.
Then came the third generation in 2021, which took another leap forward. Sharper, featuring the new brand emblem and incorporating electrified powertrains, it symbolized the transformation of Peugeot towards a more technological and premium era. The 308 was no longer just a versatile compact: it became a true manifesto of the style and know-how of the Sochaux brand.
The 308 knows how to evolve to last
Today, the saga continues with the presentation of the all-new 308. This awaited fourth generation aims to honor a legacy while embodying the future of Peugeot. The new generation is striking first and foremost for its bold design. For the first time, the Peugeot emblem lights up at the center of a redesigned front end. The unique grille and the three-claw light signature enhance its personality. The accentuated fenders, the trapezoidal bumper, and optimized air intakes boost aerodynamics and energy efficiency. The SW version retains the sporty style of the sedan while offering a trunk that can be modulated up to 1,487 liters.
Inside, the Peugeot i-Cockpit is modernized: 3D digital display, 10” touchscreen, i-Toggles controls for direct access to key functions. Premium materials (Alcantara, real aluminum), AGR seats with massage and heating options, customizable ambient lighting… passenger comfort has fortunately not been overlooked. The diamond-cut wheels and new colors like Lagoa Blue complete the style.
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The range of powertrains is comprehensive: electric, hybrid, plug-in hybrid, and Diesel. The electric Peugeot E-308 offers up to 450 km of autonomy, fast charging, regenerative braking, and V2L and Plug & Charge compatibility. The plug-in hybrid reaches 195 hp and 85 km in full electric mode, while the hybrid offers 145 hp, and the BlueHDi 130 Diesel meets all needs.
The 308 finally comes equipped with all the features of a modern car, including remote updates, the MyPeugeot app, smart navigation with Trip Planner, charge tracking, and remote climate control. Produced in Mulhouse, each 308 benefits from the PEUGEOT CARE program: 8 years of warranty on the vehicle and battery. Now, we just need to know the pricing for this attractive new model!
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