Tesla has finally found a country to offload its Cybertruck
This page is translated from the original post "Tesla a enfin trouvé un pays où refourguer son Cybertruck" in French.
- 27/08/2025 8:12
It will take until 2025 for Tesla to finally bring the Cybertruck out of its North American playground.
Not surprisingly, it’s not in Europe where the Cybertruck has no chance of meeting regulatory standards. One might think of the Middle East, but once again, that’s a false lead. The UFO of the automotive world is going to try its luck… in South Korea!
It’s an understatement to say that Musk’s pickup hasn’t really captured the crowds at home. Announced with great fanfare and over a million reservations, it quickly ended up languishing in showrooms, with customers discovering that the final price was much steeper than expected and the range less impressive than hoped. Tesla is now struggling to sell more than 20,000 units annually, far from the 250,000 promised by the CEO.
So why South Korea? Simply because Tesla is a bit of a star there. The manufacturer already sells thousands of Model 3 and Model Y cars each month, and the public is fond of high-tech technologies, even when they look more like a futuristic tank than an everyday car.
The Cybertruck: Tesla Icon Pop?
Launched starting at 145 million won (about 104,000 dollars), the Korean Cybertruck is anything but a good deal. It costs about 24,000 dollars more than in the United States and receives no local subsidies, but who cares. For some, driving this steel monster is a way to show their belonging to the exclusive club of futuristic car drivers from America.
Tesla hopes to turn its Korean reservations into firm orders starting August 29, before opening the floodgates to new customers on September 5. It remains to be seen whether the Cybertruck will become a must-have in Seoul… or a curiosity stuck in traffic, struggling to weave between the small Kias and Hyundais.
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Elon Musk has found his new testing ground, and if it works out, who knows… maybe the Cybertruck will one day make European motorists happy.
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